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Marketing communications

Of or related to the coordination of a single advertisement delivered through one or more channels such as print, radio, television, direct mail, and personal selling etc.

Industry: Advertising

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Marketing communications

圖像
Advertising; Marketing communications

創造的產品或服務通過其與其他值關聯的標識。

購買衝動
Advertising; Marketing communications

產品或服務，買了沒有事先的考慮，通常是在購買一些刺激反應。

包裝附加物品
Advertising; Marketing communications

免費禮品給消費者，都包含在該品牌的包裝。

注意、 利益、 願望和行動 (AIDA) 模型
Advertising; Marketing communications

個人出售模型後來被用於解釋廣告過程。

注意
Advertising; Marketing communications

激發個人興趣的一些活動過程。

發行量
Advertising; Marketing communications

銷的媒體標題問題數目。

短期密集性廣告投入
Advertising; Marketing communications

一種模式的媒體支出活動集中到一個相對較短的時期。

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