Medij

Medij

The vehicles of communication by which a message is transmitted to its audience.

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Part of Speech: noun
Synonym(s):
Blossary:
Industry/Domain: Advertising
Category: Marketing communications
Company: Butterworth-Heinemann
Product:
Acronym-Abbreviation:

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Related terms

medij

Literature; Literary techniques

The vehicle conveying a narrative – written language, film, oil paint, fabric, lithe bodies moving silently on a stage.

medije

Education; Teaching

1) Mass communication enterprises including print (newspapers, magazines) or broadcast (radio, television) 2) Individuals employed in the communications industry.

Alternativni medij

Advertising; Billboard advertising

Outdoor formats that do not fall into the categories of: billboards, street furniture or transit. Most alternative media is used to create customized solutions for advertisers.

medij distribucije (rasvjete)

Electrical equipment; Electricity

A luminary is classified as having a medium light distribution when its max candlepower point falls between 2.25MH

Provizija

Advertising; Marketing communications

The method of remunerating advertising agencies by means of a payment directly from the media – traditionally set at 15 per cent of the advertising expenditure.

Spoznajni odgovor

Advertising; Marketing communications

The interpretation of stimuli and the organization of thoughts and ideas.

Cirkulacija

Advertising; Marketing communications

The number of issues of a media title that are sold.

Emitovanje

Advertising; Marketing communications

broadcasting, are media designed to meet the mass market, to meet buyers/consumers of certain products.

Od biznisa do biznisa

Advertising; Marketing communications

The promotion of its products or services by one company to another.

Beneficijska segmentacija

Advertising; Marketing communications

A grouping of consumers based on the specific benefits they desire from a product.

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