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Medijski miks

The combination of two or more different media to be used to fulfil a media plan.

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Marketing miks
Business services; Marketing

Referring to the 4 P's of marketing: product, price, placement and promotion. They are controllable variables that can be used in different ways to influence customer motivation ...

Promotivni miks
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The use in any combination of advertising, sales promotion, public relations, direct marketing and personal selling to achieve specific objectives.

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The combination of media types used together to meet the objectives of a media plan.

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Provizija
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Spoznajni odgovor
Advertising; Marketing communications

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Advertising; Marketing communications

The number of issues of a media title that are sold.

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Advertising; Marketing communications

broadcasting, are media designed to meet the mass market, to meet buyers/consumers of certain products.

Od biznisa do biznisa
Advertising; Marketing communications

The promotion of its products or services by one company to another.

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Advertising; Marketing communications

A grouping of consumers based on the specific benefits they desire from a product.

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