Porterovih pet sila

Porterovih pet sila

A model created by Michael E Porter and used to analyze the five forces that affect a business: buyers, suppliers, substitutes, new entrants and rivals.

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Also called Integrated Communication Approach, this method of advertising combines above the line and below the line advertising to build brand image and target quality customers.

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Interviewing and observing a shopper while they are in the act of shopping.

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