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etnografía
The process of gathering information about users and tasks directly from users in their normal work, home or leisure environment. Traditional ethnography focuses on long-term studies spanning weeks, months, or even years. Information may be collected through observation, interviews, audio or video recording, observer logs, artifact collection, diaries and photographs. Ethnography is a valuable source of data for creating personas, scenarios, and storyboard.
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- Part of Speech: noun
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