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Marketing communications

Of or related to the coordination of a single advertisement delivered through one or more channels such as print, radio, television, direct mail, and personal selling etc.

Industry: Advertising

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Marketing communications

比賽
Advertising; Marketing communications

提供消費者促銷技術回報獎解決某種形式的謎題。

解決複雜問題的能力
Advertising; Marketing communications

購買的決策，消費者將需要額外的資料，以評價各種備選辦法。最經常發生在資本支出是偉大或風險很高。

概念測試
Advertising; Marketing communications

哪個大綱中思想受到當前和潛在的消費者，瞭解他們的反應的研究過程。

理解
Advertising; Marketing communications

創造的產品、 服務、 物體或人的瞭解。

直銷
Advertising; Marketing communications

實現銷售的產品或服務沒有仲介的銷售管道，批發商和零售商等使用的進程。

決策單元
Advertising; Marketing communications

那些參與採購決策過程的人，通常是在公司購貨的情況下。

覆蓋範圍
Advertising; Marketing communications

觀眾將會暴露到使用特定的媒體車輛廣告郵件的數量計算。

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