11 TermsHome > Terms > English, UK (UE) > continuity
continuity
The elimination of gaps in a media schedule by maximizing the duration of a campaign, ideally 52 weeks.
0
0
Improve it
- Part of Speech: noun
- Synonym(s):
- Blossary:
- Industry/Domain: Advertising
- Category: Billboard advertising
- Company:
- Product:
- Acronym-Abbreviation:
Other Languages:
Member comments
Terms in the News
Featured Terms
Trayvon Martin
An African American teenager who was shot and killed in Florida by a neighbourhood watch member by the name of George Zimmerman. Martin, who was ...
Contributor
Featured blossaries
Browers Terms By Category
- SSL certificates(48)
- Wireless telecommunications(3)
Wireless technologies(51) Terms
- General astronomy(781)
- Astronaut(371)
- Planetary science(355)
- Moon(121)
- Comets(101)
- Mars(69)
Astronomy(1901) Terms
- Journalism(537)
- Newspaper(79)
- Investigative journalism(44)
News service(660) Terms
- General architecture(562)
- Bridges(147)
- Castles(114)
- Landscape design(94)
- Architecture contemporaine(73)
- Skyscrapers(32)
Architecture(1050) Terms
- Cooking(3691)
- Fish, poultry, & meat(288)
- Spices(36)