Home > Terms > English, UK (UE) > cost per gross ratings point
cost per gross ratings point
The cost of advertising exposure opportunities that equal one gross rating point in a market or one percent of the population.
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- Part of Speech: noun
- Synonym(s):
- Blossary:
- Industry/Domain: Advertising
- Category: Billboard advertising
- Company:
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- Acronym-Abbreviation:
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