Konkurencija

Konkurencija

Sales promotions that encourage consumers to buy a product or service for the opportunity to have a chance of winning a prize.

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Part of Speech: noun
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Industry/Domain: Business services
Category: Marketing
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Savršena konkurencija

Business services; Marketing

A theoretical condition in a market in which no company or consumer has any real power. The following are considered to be characteristics of perfect markets: infinite buyers or ...

Dijete "baby boom" perioda

Business services; Marketing

A person born during a time of substantial population increase . This term usually refers to those born between 1946 and 1964 during the post WW2 baby boom.

Trgovačka marka

Business services; Marketing

A name, sign, symbol, color combination or slogan of a product or company from which a customer may identify a degree of recognition, characteristics and values.

Oglašavanje iznad crte (klasično oglašavanje) (ATL)

Business services; Marketing

An impersonal method of advertising where the target audience is broad, such as in TV or radio advertisements, and is used to promote branding.

Oglašavanje ispod crte (BTL)

Business services; Marketing

A personal and direct method of advertising that targets potential customers through non-traditional means, such as direct email or face to face interaction in a store. This ...

Oglašavanje po crti

Business services; Marketing

Also called Integrated Communication Approach, this method of advertising combines above the line and below the line advertising to build brand image and target quality customers.

Praćenje kupovine

Business services; Marketing

Interviewing and observing a shopper while they are in the act of shopping.

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Mona Liza

The Mona Lisa is widely recognized as one of the most famous paintings in the history of art. It is a half-length portrait of a seated woman painted ...