Direktni marketing

Direktni marketing

An interactive system of marketing which uses one or more advertising media to effect a measurable response and/or transaction at any location.

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Part of Speech: noun
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Blossary:
Industry/Domain: Advertising
Category: Marketing communications
Company: Butterworth-Heinemann
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Related terms

marketing

Health care; General

The process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and ...

Direktni troškovi

Business services; Project management

The costs directly attributed to a work-scope, such as labor, material, equipment, and subcontracts, but not the cost of operations overhead and the labor, material, equipment, ...

Direktni odgovor

Advertising; Marketing communications

A method whereby the advertiser provides the consumer with a means of communicating directly with the organization.

Direktni odgovor

Advertising; Print advertising

Direct mail that asks the consumer for some feedback. This includes coupons, reply cards, a phone number, web address, etc.

direktni stil

Literature; Literary techniques

The direct expression of a character’s speech or thought, either “untagged” or “tagged” (set off from the narration by quotation marks and other indicators like “he said,” “she ...

Provizija

Advertising; Marketing communications

The method of remunerating advertising agencies by means of a payment directly from the media – traditionally set at 15 per cent of the advertising expenditure.

Spoznajni odgovor

Advertising; Marketing communications

The interpretation of stimuli and the organization of thoughts and ideas.

Cirkulacija

Advertising; Marketing communications

The number of issues of a media title that are sold.

Emitovanje

Advertising; Marketing communications

broadcasting, are media designed to meet the mass market, to meet buyers/consumers of certain products.

Od biznisa do biznisa

Advertising; Marketing communications

The promotion of its products or services by one company to another.

Beneficijska segmentacija

Advertising; Marketing communications

A grouping of consumers based on the specific benefits they desire from a product.

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Industry/Domain: Literature Category: Novels

Državne nagrade za književna djela

American literary awards, running annually from 1950 to present. There are 4 awards, fiction, nonfiction, poetry, and young people's literature, with ...