Kooperativno reklamiranje

Kooperativno reklamiranje

A programme in which the manufacturer pays an agreed percentage of the retailer’s advertising costs in return for the featuring of the manufacturer’s brand.

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Part of Speech: noun
Synonym(s):
Blossary:
Industry/Domain: Advertising
Category: Marketing communications
Company: Butterworth-Heinemann
Product:
Acronym-Abbreviation:

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Related terms

Reklamiranje

Business services; Marketing

Attracting attention to a product or service through the use of media.

Reklamiranje

Advertising; Marketing communications

Any form of paid-for media used by the marketer to communicate with his target audience.

Reklamiranje

Advertising; Print advertising

Messages paid for by a sponsor to help sell their product(s). These are usually found on TV, radio, or newspapers.

kooperativno učenje

Education; Teaching

Oblik učenja koji zahtijeva saradnju malog broja učenika koji rade u smjeru završetka zadatka, svaki student je odgovoran za dio zadatka, a cijeli zadatak ne može biti dovršen bez ...

Komparativno reklamiranje

Business services; Marketing

Advertising strategy of comparing a company or product with another company or product.

Provizija

Advertising; Marketing communications

The method of remunerating advertising agencies by means of a payment directly from the media – traditionally set at 15 per cent of the advertising expenditure.