Модел „внимание, интерес, желба и акција“

Модел „внимание, интерес, желба и акција“

A model of personal selling subsequently used to explain the process of advertising.

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Part of Speech: noun
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Blossary:
Industry/Domain: Advertising
Category: Marketing communications
Company: Butterworth-Heinemann
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Related terms

корпоративен идентитет

Advertising; Marketing communications

The programme of communication and change that a company undertakes in order to communicate its values.

натпревари

Advertising; Marketing communications

A sales promotion technique in which the consumer is offered prizes in return for solving some form of puzzle.

разбирање

Advertising; Marketing communications

Создавањето на разбирање за производот, услугата, предметот или лицето.

споредбено рекламирање

Advertising; Marketing communications

The contrasting of one manufacturer’s products or services with those of another, either by naming the competitor or inferring its identity.

комуникација

Advertising; Marketing communications

The process of dissemination of information to establish shared meaning between the sender and the receiver

провизија

Advertising; Marketing communications

МThe method of remunerating advertising agencies by means of a payment directly from the media – traditionally set at 15 per cent of the advertising expenditure.

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