kulturë

kulturë

The shared values, beliefs and behaviours of a society.

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Part of Speech: noun
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Industry/Domain: Advertising
Category: Marketing communications
Company: Butterworth-Heinemann
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Related terms

kulturë varfërie

Sociology; General sociology

A theory associated with victim-blame that holds that individuals and groups in poverty are responsible for their own plight and maintains that the central problem is that years ...

kundër-kulturë

Sociology; General sociology

A culture created in opposition to the dominant culture.

marketing i drejtpërdrejtë

Advertising; Marketing communications

An interactive system of marketing which uses one or more advertising media to effect a measurable response and/or transaction at any location.

përgjigjje e drejtpërdrejtë

Advertising; Marketing communications

A method whereby the advertiser provides the consumer with a means of communicating directly with the organization.

shitje e drejtpërdrejtë

Advertising; Marketing communications

The process of achieving the sales of products or services without the use of intermediary sales channels, such as wholesalers and retailers.

mbulim

Advertising; Marketing communications

A calculation of the size of the audience that will be exposed to an advertising message using a particular media vehicle.

strategji krijuese

Advertising; Marketing communications

The identification of the specific goals which advertising is designed to fulfil.

manaxhim krize

Advertising; Marketing communications

The establishment of procedures for anticipating and dealing with communications problems.

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