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markë kombëtare

A product distributed and sold nationwide. Usually nationally advertised with strong customer loyalty.

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markë
Retail; Supermarkets

A product that is uniquely labeled by a manufacturer, private label or national brands, for example.

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Advertising; Marketing communications

A name, term, design, symbol or any other feature that identifies one seller’s goods or services from those of other sellers.

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A name, sign, symbol, color combination or slogan of a product or company from which a customer may identify a degree of recognition, characteristics and values.

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A product that is sold under promotional allowances or other price considerations as a buyer's incentive to support a specific merchandising program. See turn business.

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A product's brand name.

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A process of collecting monies owed.

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A population center or metropolitan area with similar demographics, buying patterns and expectations. See distributing area.

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A price calculated by taking a product's suggested retail price and subtracting a percentage.

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