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Marketing communications

Of or related to the coordination of a single advertisement delivered through one or more channels such as print, radio, television, direct mail, and personal selling etc.

Industry: Advertising

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Marketing communications

情緒反應
Advertising; Marketing communications

這些對一個命題的非理性反應依據無形的益處或社團的一種產品或服務能誘導。

細水長流式廣告投入
Advertising; Marketing communications

媒體在其中處於較低水準較長的時期內部署是財政預算案的支出模式。

陳列津貼
Advertising; Marketing communications

一筆錢支付給零售商以特色突出在購買一家製造商的產品。

決策階段
Advertising; Marketing communications

那一部分消費者的購買行為導致對備選方案的評價判斷的過程。

解碼
Advertising; Marketing communications

郵件的收件者將轉換和解釋它的手段。

人口統計數據
Advertising; Marketing communications

集團的個人特徵 （如年齡、 性別、 種族和收入的基礎。

傳流
Advertising; Marketing communications

整個一組個人的新理念的傳播。

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