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Marketing communications

Of or related to the coordination of a single advertisement delivered through one or more channels such as print, radio, television, direct mail, and personal selling etc.

Contributors in Marketing communications

Marketing communications

自我調節

Advertising; Marketing communications

製造商同意遵守守則沒有法律效力的過程。

自償費

Advertising; Marketing communications

一個禮物或動機,消費者支付費用的禮物,通常在採購的主要產品的時間。

分割

Advertising; Marketing communications

過程中分成較小的團體,基於對消費者的瞭解市場需求和需要。

選擇性注意

Advertising; Marketing communications

接收機只注意的一些資訊,他們都暴露到的過程。

選擇性扭轉

Advertising; Marketing communications

其中接收器修改或更改收到的資訊,以適應現有的態度和信仰的過程。

銷售領域

Advertising; Marketing communications

地區或區域的銷售人員或團隊負責。

取樣

Advertising; Marketing communications

鼓勵消費者去嘗試一個指定的產品或服務的過程。

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