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Marketing communications

Of or related to the coordination of a single advertisement delivered through one or more channels such as print, radio, television, direct mail, and personal selling etc.

Contributors in Marketing communications

Marketing communications

口碑

Advertising; Marketing communications

口口相傳的有關產品和服務的資訊。

跳過廣告節目

Advertising; Marketing communications

使用遠端控制設備在廣告期間更換頻道。

需要重點

Advertising; Marketing communications

消費者鑒定需要或想要建立相關的產品或服務被提升。

廣告回避

Advertising; Marketing communications

避免已預先錄製在錄影帶上的電視廣告。

需要發展

Advertising; Marketing communications

現有產品的新用途的標識。

忠實客戶

Advertising; Marketing communications

表現出一致的採購偏好,為某個特定品牌的消費者。

市場研究

Advertising; Marketing communications

收集和評估的資料和其他資訊。

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