Istraživanje tržišta

Istraživanje tržišta

The process of gathering information about a market e.g. location, size, etc., the analysis of the information and using the information to determine the feasibility of products.

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Industry/Domain: Business services
Category: Marketing
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istraživanje

Sociology; Criminology

The use of standardized, systematic procedures in the search for knowledge.

Razvoj tržišta

Business services; Marketing

Offering the existing product range to new demographic, geographic or psychographic market segments.

Segmentacija tržišta

Advertising; Marketing communications

The means by which the characteristics of homogeneous groups of consumers can be determined.

Segmentacija tržišta

Advertising;

Breaking a market in smaller segments and using different marketing mixes to better fit the needs of each segment's more specific needs and wants.

Dijete "baby boom" perioda

Business services; Marketing

A person born during a time of substantial population increase . This term usually refers to those born between 1946 and 1964 during the post WW2 baby boom.

Trgovačka marka

Business services; Marketing

A name, sign, symbol, color combination or slogan of a product or company from which a customer may identify a degree of recognition, characteristics and values.

Oglašavanje iznad crte (klasično oglašavanje) (ATL)

Business services; Marketing

An impersonal method of advertising where the target audience is broad, such as in TV or radio advertisements, and is used to promote branding.

Oglašavanje ispod crte (BTL)

Business services; Marketing

A personal and direct method of advertising that targets potential customers through non-traditional means, such as direct email or face to face interaction in a store. This ...

Oglašavanje po crti

Business services; Marketing

Also called Integrated Communication Approach, this method of advertising combines above the line and below the line advertising to build brand image and target quality customers.

Praćenje kupovine

Business services; Marketing

Interviewing and observing a shopper while they are in the act of shopping.

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