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Segmentacija tržišta

The means by which the characteristics of homogeneous groups of consumers can be determined.

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Segmentacija
Advertising; Marketing communications

The process of dividing a market into smaller groupings based on an understanding of consumer needs and wants.

segmentacija
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In many animals, the body is divided into repeated subunits called segments, such as those in centipedes, insects, and annelids. Segmentation is the state of having or developing ...

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Offering the existing product range to new demographic, geographic or psychographic market segments.

Istraživanje tržišta
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The process of gathering information about a market e.g. location, size, etc., the analysis of the information and using the information to determine the feasibility of products.

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The method of remunerating advertising agencies by means of a payment directly from the media – traditionally set at 15 per cent of the advertising expenditure.

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The interpretation of stimuli and the organization of thoughts and ideas.

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Advertising; Marketing communications

The number of issues of a media title that are sold.

Emitovanje
Advertising; Marketing communications

broadcasting, are media designed to meet the mass market, to meet buyers/consumers of certain products.

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Advertising; Marketing communications

The promotion of its products or services by one company to another.

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Advertising; Marketing communications

A grouping of consumers based on the specific benefits they desire from a product.

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