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Segmentacija tržišta

The means by which the characteristics of homogeneous groups of consumers can be determined.

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Segmentacija
Advertising; Marketing communications

The process of dividing a market into smaller groupings based on an understanding of consumer needs and wants.

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The number of issues of a media title that are sold.

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broadcasting, are media designed to meet the mass market, to meet buyers/consumers of certain products.

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The promotion of its products or services by one company to another.

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A grouping of consumers based on the specific benefits they desire from a product.

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